Research
Trend . Market . Consumer

 

Trend Research

The word trend means different things to different people.  To us at J.R. Paddon, it means we are engaged in what is happening in the marketplace.  Everything from color to packaging to consumer behaviors and lifestyles.  We look across categories to inform and inspire our ideas, our products and our design.

Be it the latest silhouettes in contemporary furnishings or the newest finishes in traditional fixtures, we provide you with proper trend guidance tailored to fit your business.

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Market Research

Our team utilizes a dynamic network of resources on the ground, online, and around the world to keep a very close eye on the competition

We monitor and archive photographs of physical store assortments as well as the latest magazines, internet sites, weblogs, and market trend reports. 


Statistical account data and analytical reports are used to generate valuable information regarding how we compare to the competition.

We supply concise market research data and competitive intelligence to our manufacturing and retail partners to ensure each are aware of their respective competitive landscape.

In addition we will buy and ship new product ideas and techniques to vendors for research.

Consumer Research

We use an observational-style approach to gather consumer research, capturing a colorful "snapshot" of divers consumer lifestyles and behaviors. 

We fixate over the needs, wants, desires and passions that motivate consumers to make the decisions they do in your store.


What is the use of gathering comprehensive information if we don't apply it?

We have put the following methodology in place to maintain our position at the forefront of competition, consumers, and trends.

Research: Gather and analyze information regarding current trends, competition, and consumers.
Self-Analysis: Continually compare new information to current productions, design, and assortment.
Implementation: Apply trend competitive and consumer information to our design process to maintain our cutting edge in retail.